Sam McLeod operates by a set of clear principles centered on integrity, impact, and performance. A student at Brigham Young University–Idaho studying exercise physiology and finance, Sam combines his analytical and human-focused disciplines to explore how both bodies and businesses can reach peak potential. Originally from Lethbridge, Alberta, Canada, he’s passionate about sports—especially tennis and golf—and driven by a fascination with optimizing human performance.

At the heart of Sam’s mission is a commitment to empower others through marketing done right. He emphasizes proof over hype—focusing on real results, customer stories, and earned trust rather than flashy ads or empty promises. As an intern at BlitzMetrics, Sam applies these principles by helping clients in sports performance and local service industries grow their brands through authentic, data-driven marketing.

Beyond business, Sam’s “why” is rooted in service and creation. He’s motivated by innovation, by creating opportunities for others, and by making a tangible impact in people’s lives. His work with Local Service Spotlight reflects this mission: amplifying the honest reputations of hardworking local entrepreneurs and contractors—the “good guys”—so that trustworthy businesses stand out and succeed.