By Sam McLeod
Dennis Yu recently shared a playbook that changed how I think about content. The biggest opportunity isn’t to publish more for the sake of it. It’s to find the best things you’ve already made—your interviews, customer wins, podcast clips, YouTube videos, articles, and press—and put them to work where they actually drive sales. That idea sounds simple, but most teams don’t have a clean way to do it. Things are scattered across platforms, lost in old folders, or buried under newer posts.
That’s where Grok 4 Heavy comes in. Think of it less like “AI magic” and more like a very persistent research and editing crew that doesn’t get tired. In Dennis’s model, it pulls everything said about you into one place, even pieces from years ago that you forgot existed, and then helps surface the strongest material. From there, those pieces get turned into practical assets—clear write-ups, short clips you can use as ads, proof sections for landing pages, and simple emails that move people to the next step.
What stood out to me is the focus on proof. Anyone can post more. Not everyone has strong testimonials, case studies, or memorable moments from interviews. If you’ve been at it for a while, you probably have plenty—you just haven’t collected and used them well. When those proofs are easy to find and shown where they matter, conversion rates go up. Pages feel more trustworthy. Ads land better. Sales calls start warmer.
Dennis also makes a clear point about scale and cost. He tested credit-based tools and burned $600 in 48 hours on one of them, only to get less depth than Grok delivered at a flat $300/month. The predictable cost means you can run deeper analysis without worrying about hitting a daily cap right when the useful insights start to emerge.
Here’s how his playbook works in practice. First comes the master inventory. Grok gathers what’s public—podcasts, videos, articles, reviews, social posts, press—and puts it in one place so you can actually see what you have. Next, it flags the strongest pieces: clips, quotes, and stories with clear results or authority—moments that build trust with buyers.
Those pieces are then put to work where they’ll have impact: as articles or LinkedIn posts that explain your approach, short clips and ad angles that catch attention, and tight landing-page proof blocks that show results without fluff. The final step is placement and tracking. Each asset is matched to a stage of the funnel—awareness, consideration, or conversion—and measured (CTR, opt-ins, booked calls, assisted revenue) so the strongest items get more visibility and weaker ones get revised or retired.
If you’re unsure whether you have enough material to make this worthwhile, Dennis would say you probably do. Most founders and teams who’ve been publishing for a few years are sitting on a surprising amount of usable proof: customer wins buried in threads, standout moments from podcasts, or quotes hidden in long videos. Once everything is collected and ranked, a handful usually stand out—and those are what deserve the polish.